![]() So the following list of features you’re isn’t exactly a like-to-like comparison. LeadLander is a standalone website visitor tracking tool, whereas ZoomInfo has several packages containing various marketing tools. When it comes to features, it’s essential to keep in mind that LeadLander and ZoomInfo offer two different products. The company was originally launched in 2000 and became publicly tradeable on the New York Stock Exchange in April 2019. It sells subscriptions that give companies access to its comprehensive database of information about businesses and people. ZoomInfo is a SaaS company based in Vancouver, Washington. Today, we’re based out of California’s Bay Area and offer services that more than 1,000 companies use, including Ixia, WorkDay, and Baird, just to name a few. ![]() Our first tool was launched in 2004, and we’ve been growing ever since. LeadLander is a pioneer in website visitor tracking software. Both companies can help you learn more about your website visitors.ZoomInfo’s charges vary based on the tools you want to use, how many people in your company use them, and how often they use them.LeadLander charges a single price for its entire product – no matter how many people in your company use it or how often you use it.ZoomInfo offers visitor tracking as part of a broader B2B marketing solution.LeadLander is a standalone web tracking software. ![]() But for now, here are the main points you need to know when comparing LeadLander and ZoomInfo: We’ll get into the details in later sections. We’re covering everything you need to know about the two platforms to make the decision that’s right for you. So how do you know whether something like ZoomInfo or LeadLander is the better option for your goals? It’s a tool that can help your business refill its sales pipeline more consistently and achieve a higher rate of conversions.īut there are multiple tools for web tracking out there (trust us, we know). Website visitor tracking is an easy way to discover new leads and learn more about existing ones. ![]()
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